News — instagram

My Relationship with Social Media: It’s Complicated

Heather Martin

Comments 7 Tags art marketing, blog, engagement, instagram, social media

My Relationship with Social Media: It’s Complicated

My Relationship with Social Media: It’s Complicated As the title implies, Social Media (particularly Instagram) and I have had a rocky friendship recently. We need some serious group therapy.  Before we get into it, everyone is going to have their own opinions and individual experiences regarding social media. This is my own personal experience, and while mine is probably not the average person’s, I wanted to share my thoughts openly. It's not easy to talk about, and feelings of shame surfaced when writing, but maybe it will help others out there to feel less alone. The Honeymoon Phase Six years...


Ask Me Anything - Part 1

Heather Martin

Tags about me, about the artist, animals, ask me anything, instagram

Ask Me Anything - Part 1

On a whim, I asked fellow instagrammers to "Ask Me Anything", and these are the great questions that were submitted. Due to the large number submitted, this is going to be split into two parts. So here's part 1: How do we target the right audience for sales? How to recognize? @vinitha.art Oof, a business question right off the bat! Honestly, this is a really hard question to answer without knowing more details, but a piece of advice I'd like to offer to other artists is: just be true to yourself, and do what YOU want. I never really tailored my work to a specific...


Tips for Artists on Instagram

Tips for Artists on Instagram

FULL DISCLOSURE: I am definitely no expert, and there’s a sea of other articles that might be more helpful out there. This is just my own personal experience summed up in a single blog post. “HOW did you get so many followers on Instagram?” It's a frequent question that feels weirdly taboo and is usually said in a shy whisper. Maybe you're not supposed to care, and it's supposed to be something that just magically happens because you're just THAT good. Real artists don't care about those petty things....right? But it's a valid question for anyone that knows how important business and marketing is, and...