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Tips for Artists on Instagram

Tips for Artists on Instagram

FULL DISCLOSURE: I am definitely no expert, and there’s a sea of other articles that might be more helpful out there. This is just my own personal experience summed up in a single blog post. “HOW did you get so many followers on Instagram?” It's a frequent question that feels weirdly taboo and is usually said in a shy whisper. Maybe you're not supposed to care, and it's supposed to be something that just magically happens because you're just THAT good. Real artists don't care about those petty things....right? But it's a valid question for anyone that knows how important business and marketing is, and...


Yosemite with Friends

Heather Martin

Yosemite with Friends

When you're given an opportunity to paint alongside six great artists in one of the most beautiful places in America...YOU TAKE IT! Sure, my hair was on fire a little bit trying to figure out how to pack for a three day trip in Yosemite, but you do what it takes! Before I get too far into the post, let me introduce the "team" to you. They are all well known professionals in the Bay Area that you should know! First is Nancy Takaichi, an amazing artist I had the pleasure of getting to know over the years since we met in Capitola....


How to make Painting a Habit

Heather Martin

How to make Painting a Habit

What is the fastest way to improve at painting? Almost every artist would agree that "daily practice" is key. And for good reason! It’s important to paint regularly to keep the rust off, and skills sharp. I liken it to physical activities, like running. If you do it every day for a little bit, it becomes second nature. If you skip a week or two, then it feels like you’re back at square one and it's hard to not want to rage quit. The problem is, it’s hard to WANT to paint every day, much less have the time to do...


The Argument for Painting From Life

Heather Martin

The Argument for Painting From Life

A lot of people ask, “Why is it so important to paint directly from life, when you could easily just snap a photo?”. So I've been chewing on the question, trying to put it into words why I insist on painting an ever-changing subject with challenging obstacles, vs simply freezing time and painting at my own leisure. Am I just a masochist? Probably. But consider it like experiencing a song from the front row of a live band, vs. hearing it from a crappy CD in a 2004 toyota Corolla (If that’s your car, *HIGHFIVE* it’s mine too). It just doesn’t...


Capitola Plein Air Festival 2019

Heather Martin

Tags capitola plein air festival, event, plein air, plein air painting

Capitola Plein Air Festival 2019

DAY 1 This was the third time we ventured down the windy highway 17 to sunny Capitola for the Annual Capitola Plein Air Festival. Last year wasn’t ideal for me for a number of reasons, but this time I came armed with a healthier, more positive mindset, and a serious hunger for some plein-air painting. The drive down was a bit hairy. Having two dogs made things even more...interesting, especially since they had some major car sickness (Just look at Pancake's poor face), and being late for check in just made things more stressful. However, once we got there and cleaned and...